Careers At The VFX Institute

Job Summary

We are looking for a creative, proactive, and detail-oriented Social Media Executive to manage and grow our brand's online presence across social media platforms.

The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and performance analytics. The candidate will be responsible for planning, creating, scheduling, and publishing engaging content that strengthens brand awareness, increases audience engagement, and supports business objectives.

Key Responsibilities

• Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Develop and execute social media content calendars aligned with marketing objectives.
• Create engaging captions, posts, stories, reels, short-form videos, and other digital content.
• Coordinate internal teams for content development.
• Monitor social media trends, hashtags, competitor activities, and audience preferences.
• Schedule and publish content consistently across platforms.
• Respond to comments, direct messages, and audience queries in a timely and professional manner.
• Track and analyse social media performance using platform insights and analytics tools.
• Prepare regular performance reports covering reach, impressions, engagement, follower growth, and conversions where applicable.
• Support social media campaigns, product promotions, brand awareness initiatives, and influencer collaborations.
• Ensure all content follows brand guidelines, tone of voice, and communication standards.
• Stay updated on platform algorithm changes, emerging trends, and new social media features.

Required Skills and Qualifications

• 1–3 years of experience in social media management or digital marketing.
• Strong written communication, copywriting, and creative thinking skills.
• Good understanding of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
• Basic knowledge of Photoshop, Premiere Pro, Canva or similar content creation tools.
• Familiarity with social media scheduling and analytics tools.
• Understanding of social media engagement strategies and digital marketing fundamentals.
• Ability to manage multiple tasks, meet deadlines, and work collaboratively.
• Strong attention to detail and a willingness to learn and adapt to changing trends.

Preferred Qualifications

• Experience in creating reels, short-form videos, and trend-based content.
• Basic photography, videography, and photo & video-editing skills are a must.
• A portfolio of previously managed social media accounts or content samples.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Consistency and quality of content publishing.
• Growth in followers and relevant audience reach.
• Engagement rate, including likes, comments, shares, and saves.
• Timely responses to comments and messages.
• Content performance and campaign effectiveness.
• Quality and accuracy of social media reports.